Visual storyteller

creating intentional design that helps brands look better in print, on screen, and in the hands of their customers.

Open to Opportunities

Open to Opportunities

Open to Opportunities

main hero image
portrait of Danielle Jones-Abellard

skills

skills

STRUCTURE

Layout and Design

From editorial spreads to product inserts, I design clear, engaging layouts that balance form and function. I love working within brand systems—or building new ones—to bring consistency across every touchpoint.

STRUCTURE

Layout and Design

STRUCTURE

Layout and Design

From editorial spreads to product inserts, I design clear, engaging layouts that balance form and function. I love working within brand systems—or building new ones—to bring consistency across every touchpoint.

TYPOGRAPHY

Type and Lettering

TYPOGRAPHY

Type and Lettering

TYPOGRAPHY

Type and Lettering

Type is at the core of everything I design. I approach it with equal parts precision and personality—whether building clean, structured type systems or adding a human touch through calligraphy or brush lettering. The medium always supports the message.

EXECUTION

Start to Finish

EXECUTION

Start to Finish

EXECUTION

Start to Finish

I take projects from rough sketch to press-ready with ease. I work across teams, manage production workflows, and make sure final designs are as strong and strategic as the original concept.

ethos

ethos

Business card and brochure image
Business card and brochure image
Business card and brochure image

Thoughtful
Design, Always

Hey there, I’m Danielle, a seasoned graphic designer who’s always learning, evolving, and aiming for the wow. I’m a visual storyteller drawn to thoughtful, engaging design—on paper and on screen. I love the tactile beauty of printed materials and the way design can extend a story through interaction, texture, and movement.

• creative
• collaborative
• detail-oriented

  • digital Campaigns

  • Visual storytelling

  • InfograPhics

  • digital Campaigns

  • Visual storytelling

  • InfograPhics

  • digital Campaigns

  • Visual storytelling

  • InfograPhics

  • brand Identity

  • print design

  • Email Design

  • brand Identity

  • print design

  • Email Design

  • brand Identity

  • print design

  • Email Design

EXPERIENCE

RÉSUMÉ

Dec. 2019 —
Present
Dec. 2019 — Present
FARO
Technologies, Inc.
FARO Technologies, Inc.
Senior Graphic Designer
  • Served as lead designer on major product launches across global markets, supporting cross-functional teams with launch toolkits including digital and print collateral such as infographics, email nurture sequences, and landing pages.

  • Designed corporate brand guidelines for a full brand refresh in 2020, and subsequent annual updates as both interactive PDFs and an internal microsite via Brandfolder.

  • Redesigned software logo architecture for integration into new cloud platform

  • Marketing department received Forrester's Return on Integration (ROI) Award in 2022.

Mar. 2017 —
Present
Mar. 2017 — Present
Hey Hunn
Stationery Designer
  • Create handcrafted stationery products including wax seals, greeting cards, journal sets, and hand-lettered goods.

  • Design and produce custom packaging with strong shelf impact, clear communication of product benefits, and optimized for cost and durability (weather-resistant for pop-up markets).

  • Source papers and materials; manage production workflows including supply coordination and creating press-ready files.

  • Oversee all branding, photography, e-commerce marketing, and social content.

Oct. 2012 —
Apr. 2018
Oct. 2012 — Apr. 2018
Sodexo, Inc.
Senior Graphic Designer
  • Designed custom packaging and presentation materials for high-value sales proposals and client bids (>$10M), including printed perfect-bound books, menus, brochures, and branded merchandise.

  • Developed visual identities and layouts for internal and client-facing marketing across sectors including higher education, healthcare, and hospitality.

  • National winner of the Spirit of Sodexo "Team Spirit" Award for lead design role in securing the $173M FSU contract.

PORTFOLIO

work

work

abstract portfolio
Layout Systems

Explore perfect-bound proposals + more

abstract portfolio
Layout Systems

Explore perfect-bound proposals + more

abstract portfolio
Layout Systems

Expolore perfect-bound proposals + more

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Brand Essence

A closer look at a brand refresh

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Brand Essence

A closer look at a brand refresh

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Brand Essence

A closer look at a brand refresh

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Campaign Design

Integrated launch materials

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Campaign Design

Integrated launch materials

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Campaign Design

Integrated launch materials

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Passion Projects

Calligraphy and tactile stationery

triangle shape abstract
Passion Projects

Calligraphy and tactile stationery

triangle shape abstract
Passion Projects

Calligraphy and tactile stationery

LET'S WORK TOGETHER

Open to Opportunities

Open to Opportunities

LET'S WORK TOGETHER

Open to Opportunities

Open to Opportunities

Copyright © 2025 Danielle Jones-Abellard. All Rights Reserved.

Copyright © 2025 Danielle Jones-Abellard. All Rights Reserved.